At Grupo Lara, Ethics is one of our Values, which is why we always do things correctly, in the right way and for the right reasons, and our Values help us achieve our vision of being among the best sustainable and responsible companies in Brazil. We work with integrity and are transparent in our decisions and actions that help us create a safe, motivating work environment that positively influences our internal commitments and with our customers, suppliers and the communities in which we live and work. The world is going through challenges and so is our Group, we will continue to grow “In adversity, some give up, while others break records.” (Ayrton Senna – Brazilian F1 driver).”
Mr. Wagner Damo, President of the Lara Group
Message from the CEO
Grupo Lara is evolving—and with evolution comes the responsibility to lead with clarity, courage, and consistency. In a dynamic environment, our role is not only to respond to change but to shape it. While our foundation is built on values, our future depends on our ability to innovate, streamline, and scale. We're strengthening operations, embracing new technologies, and finding smarter ways to deliver impact across every layer of our business. My focus remains on ensuring our teams have the direction, resources, and support they need to move boldly—turning plans into progress and challenges into momentum. As we move ahead, we do so with confidence: rooted in purpose, led by vision, and driven by performance.